Salish Matter was born on November 29, 2009 in Nyack, New York, to parents Jordan Matter (a prominent photographer and YouTuber) and Lauren Boyer (Lauren Matter). Her brother, Hudson, born December 29, 2005, is older and has also built a career in social media and photography.
From an early age, Salish appeared in photographs and videos by her father, and she gradually became a familiar face in his content. The family has shared many personal life photographs and moments via Jordan’s photography platform.
Though born in New York, the family later relocated (or spends substantial time) in Los Angeles, particularly as Salish’s independent career developed.
Table of Contents
Salish Matter Biography (Short)
| Attribute | Details |
|---|---|
| Full Name / Real Name | Salish Matter |
| Stage / Professional Name | Salish Matter |
| Date of Birth / Age | November 29, 2009 → She is 15 years old as of 2nd October 2025. |
| Zodiac Sign | Sagittarius |
| Birthplace / Nationality | Nyack, New York, U.S. / American |
| Religion / Beliefs | Christianity (publicly assumed) |
| Height / Weight / Physical Stats | Height: ~5 ft 2 in (157 cm)
Weight: ~99 lb (45 kg) Eye color: Brown Hair: Brown |
| Occupation(s) | Social media influencer, gymnast, content creator, entrepreneur |
| Years Active | 2020–present (began appearing online) |
| Net Worth (2025 estimate) | Estimated: USD $0.4–3 million (various sources) |
| Family | Father: Jordan Matter
Mother: Lauren Boyer / Lauren Matter Sibling: Hudson Matter (older brother) |
| Marital Status | Single / Not married (she’s a minor) |
| Relationships (public) | None officially confirmed; rumors of friendship / shipping with Nidal Wonder |
| Famous Works / Channels | YouTube channel “Salish” / “Salish Matter” (YouTube) Appearances on her father’s channel (Jordan Matter) Co-founder of skincare brand Sincerely Yours (launched 2025) |
| Awards | (As of now, limited public awards; she has won at least a Kids’ Choice or creator-style accolade in fan databases) |
| Social Media Handles | Instagram: @salishmatter YouTube: Salish / Salish Matter channel Other: presence on TikTok, etc. |
Salish Matter Education
As of 2025, Salish is still in high school (or secondary school), balancing her schooling with her content creation and athletic commitments. There is no public record of a college or university, given her young age.
Her education is likely supplemented with tutors, online learning, or flexible schooling arrangements common among child influencers, but those internal details are not publicly documented.
Salish Matter Family & Personal Life
Parents & Sibling
- Jordan Matter: her father, a well-known photographer, author (e.g. Born to Dance, Dancers Among Us), and YouTube creator.
- Lauren Matter / Lauren Boyer: her mother, a veterinarian by profession, appearing sometimes in family social content.
- Hudson Matter: her older brother, also a social media personality and photographer, collaborating on family content.
The family is publicly close, often collaborating on videos, challenges, and family vlogs.
Personal Interests & Hobbies
- Gymnastics: Salish is a level 7 gymnast and has competed, winning a medal in a USA Gymnastics regional competition in 2022.
- Dance & choreography challenges: she often posts dance videos, transitions, and collaborations.
- Lifestyle & content creation: she enjoys filming vlogs, challenges, and social media content.
- Vegan / vegetarian diet: sources mention she is vegetarian.
- Pets: she has a dog named “Boomer” who occasionally appears in her content.
Relationships & Public Rumors
Being a teenager, Salish has no confirmed romantic partner publicly. Some fans have “shipped” her with YouTuber Nidal Wonder, but she has said they are just friends.
Salish Matter Physical Appearance
Salish Matter has a youthful and vibrant presence, often projecting energy suited for dance and gymnastics content.
| Physical Appearance | |
| Height (approx.) | in centimetres - 158 cm in meters - 1.58 m in feet inches - 5.2 |
| Weight (approx.) | in kilogram - 45 kg in pound - 99 LBS |
| Body Type | Slim, flexible, athletic – matching her gymnast discipline (estimated) |
| Hair Color | Blonde/ Golden (observed) |
| Eye Color | Light Brown (observed) |
| Show Size | (not publicly documented) |
Given her young age, these physical stats may continue to change as she grows. Her photogenic qualities are accentuated by her father’s photography styling and familiarity with the camera environment.
Career
Salish’s career is still emerging but already shows several clear phases and milestones:
Early Appearances (2020–2022)
- Around 2020, Salish began appearing frequently in her father Jordan Matter’s YouTube, Instagram, and TikTok content.
- Her natural charisma and athletic talent helped her stand out in collaborative challenges and photo/dance projects.
Independent Launch & Growth (2023–2024)
- In 2023, she launched her own YouTube channel (“Salish” / “Salish Matter”) and began regularly publishing lifestyle, vlog, dance, challenge, and gymnastics videos.
- Her social media presence expanded across Instagram, TikTok, and YouTube, with millions of followers.
- She collaborated with peers, family, and influencers; for example, with Nidal Wonder, etc.
Entrepreneurial Move: Sincerely Yours (2025)
- In September 2025, Salish co-launched a skincare / beauty brand Sincerely Yours with her father Jordan and beauty executive Julia Straus. The brand focuses on teenage skin needs and launched at Sephora in the U.S.
- A pop-up launch event at the American Dream mall (NJ) drew massive attention (and controversy).
Recent Notable Events
- The makeup / skincare line launch at the mall reportedly resulted in overcrowding, logistical chaos, and fan frustration.
- Media outlets covered the incident as a cautionary example of influencer marketing event risks.
- Salish continues to post content, collaborate, and expand her brand reach into merchandising, brand deals, and possibly other media ventures.
Controversies
Although Salish is still very young, a few public controversies or criticisms have surfaced:
- Mall launch chaos (Sept 2025): The event intended to celebrate her new skincare line turned chaotic due to overcrowding and poor organization. Some attendees claimed tickets were never scanned and they could barely see her.
- Fan safety & event planning backlash: Critics noted that the event lacked sufficient crowd control, and negative social media commentary accused the organizers of misleading fans.
Thus far, no major scandals, legal disputes or personal controversies have been publicly reported beyond these event challenges.
Philanthropy & Public Image
Because Salish is still quite young, not many philanthropic ventures are documented. However:
- Her public image is positive, characterized by youthfulness, energy, authenticity, and family collaboration.
- Being a minor in the public eye, her parents likely manage her brand, content, and public responsibility.
- The skincare brand Sincerely Yours positions itself around teen skin care and sensitivity, implying a mission to serve younger consumers responsibly. (Wikipedia)
- Her content often promotes positivity, self-expression, and pursuing one’s talent (gymnastics, dance), which resonates well with her audience.
Social Media Presence
Salish Matter’s social platforms are key to her influence:
- Instagram (@salishmatter): Over 5 million followers (as per latest counts) (Instagram)
- YouTube (Salish / Salish Matter): Her own channel, plus appearances on Jordan Matter’s channel. (YouTube)
- TikTok & other short-form platforms: Active creator, posting dance, transitions, gymnastic content.
- Engagement is high, especially among teen / tween audiences who follow her challenges, behind-the-scenes, and lifestyle content.
Popular Quotes
Here are a few quotes attributed to or about Salish Matter / her content style (gleaned from interviews or social content):
- “Everybody shippin’ us. Maybe we’re just friends.” – lyric/reference from her content addressing rumors.
- “I want to be myself, share my interests, and have fun while doing it.” (paraphrase of her creative stance across interviews and content)
- “Gymnastics taught me discipline, balance, and perseverance,” (a sentiment she’s expressed in content about balancing athletic life with creator life)
- “I love making videos with my family – it keeps me grounded.” (based on family collaboration statements in her coverage)
Because she is young, direct quotes are sparse; the above are drawn from public content and interviews.
Salish Matter Net Worth (2025 update)
As of 2025, Salish Matter’s net worth is not publicly verified, but estimates from creator-economy blogs and media vary widely. One analysis puts her net worth in the range of USD 0.4 million to 3 million – based on ad revenue, brand deals, merchandise, and her new skincare business.
Note: This should be considered speculative. Her revenue sources likely include YouTube ad monetization, sponsorships, merchandise, and profit share from her co-founded brand Sincerely Yours.
Awards & Achievements
Though still building her portfolio, Salish has earned several recognitions and accomplishments:
- Gymnastics medal at USA Gymnastics regional competition (2022)
- Rapid rise to millions of followers and a well-recognized young creator
- Brand co-founder at age 15 with the launch of Sincerely Yours skincare
- Pop culture event notoriety: her makeup line pop-up caused significant media attention (both positive and negative)
- While she may be nominated or win youth / creator awards, those have not yet been widely documented in reliable sources.
Upcoming Projects / Works
As of 2025, Salish appears to be focused on:
- Growing and expanding Sincerely Yours (skincare / beauty line) – potential new product launches, market expansion, pop-up events, branding campaigns
- Continued content creation and collaborations on YouTube, TikTok, Instagram
- Possible entrance into acting, brand ambassador roles, or further merchandising
- Expanding her audience internationally, and possibly branching into media outside social media (TV, series, brand partnerships)
Exact upcoming projects haven’t been fully confirmed in public sources as of yet.
Legacy & Influence
Though early in her career, Salish Matter’s trajectory suggests she could become a generational voice among young creators. Her legacy may include:
- A model for how children of influential creators can build independent identities
- The blending of athletic discipline (gymnastics) with creator entrepreneurship
- A case study in family-based creator enterprises
- Influence on teenage audiences in authentic content, beauty / skincare for younger skins, and branding choices
- Inspiring other young people to balance passions (sports, content, school) in the digital age
Her ultimate influence will depend on how she evolves her brand and whether she can sustain growth over time.
Interesting Facts
- Name origin: “Salish” is believed to be derived from the Salish tribe / region (Pacific Northwest) but stylized.
- Vegetarian: She follows a vegetarian diet.
- Early viral moment: Appeared in TikTok dance videos (e.g. set to Ciara’s “Get Up”) in early 2020.
- Rolled-skating: She used to enjoy roller-skating before an ankle twist.
- Pet dog “Boomer”: Her dog features sometimes in her content.
- Moved to LA: Though from New York, she frequently now resides / works in Los Angeles.
- Parent business synergy: Her father’s photography / YouTube platform helped bootstrap her exposure
- Mall event crowd issues: Her brand launch event in a NJ mall prompted crowd control issues and media scrutiny.
FAQs
- What is Salish Matter’s net worth in 2025?
Her net worth is estimated in the range of USD 0.4–3 million (unverified, based on creator income and her skincare brand). - Who is Salish Matter’s father / mother / family?
Her father is Jordan Matter (photographer / YouTuber). Her mother is Lauren Matter (veterinarian). Her brother is Hudson Matter. - How old is Salish Matter?
Born November 29, 2009 – she is 15 in 2025 (turning 16 in November). - How tall is Salish Matter?
Public sources list her height at about 5 ft 2 in (157 cm). - What does Salish Matter do?
She is a content creator, social media influencer, gymnast, and co-founder of a skincare line. - Does Salish Matter have any romantic partner / boyfriend?
No confirmed romantic partner – rumors exist, but she has stated that she and Nidal Wonder are just friends. - What are Salish Matter’s hobbies?
Gymnastics, dance, filming social content, spending time with family and friends, and caring for her pet dog. - Does she have children?
No – she is a minor and does not have children. - What was Salish Matter’s first major work or breakthrough?
Her early appearances in her father’s videos and social posts introduced her, but launching her own YouTube channel in 2023 marked her independent breakthrough. - What awards has Salish Matter won?
She has won at least a gymnastics medal regionally; no major industry-wide awards are publicly documented yet. - What is Salish Matter’s upcoming project?
Expanding her skincare brand Sincerely Yours, new content, possible new partnerships or media ventures. - How many followers does Salish Matter have on Instagram?
Over 5 million followers (as of late 2025) on Instagram. - Where does Salish Matter live now?
She was born in New York but lives / works largely in Los Angeles, California. - How did Salish Matter start her career?
She began by appearing in her father’s photography / YouTube content, then launched her own channel and brand. - What controversies has Salish Matter faced?
Her 2025 makeup / skincare launch pop-up event faced criticism over crowd control, organization issues, and safety concerns.